Making green energy visible means giving people a clear way into the subject. We developed a campaign identity and messaging for Three Rivers District Council, bringing home, energy and sustainability together through a bright, approachable visual language.
The work spanned posters, lorry banners and social media assets, with a consistent identity designed to engage both individuals and organisations.
We won the tender by presenting initial ideas and simple draft visuals that established our direction for the campaign.The brief was to create a friendly, eye-catching campaign that made green energy more visible and engaging. It needed to connect with individuals while retaining a professional feel for organisations.
Alongside the visual identity, we were tasked with developing the campaign messaging, bringing clarity and consistency across print, outdoor and social media.
We built the identity around three familiar symbols: a house, an electricity bolt and the sun. Combined in one logo mark, they bring together the campaign’s themes of home, energy and sustainability. Green and yellow became the primary campaign colours. We drew on their familiar associations with the environment and energy to reinforce the message and give the identity a bright, distinctive feel.
Typography helped balance the needs of the two audiences. We chose a bold, friendly style to appeal to individuals, with enough clarity and professionalism to engage organisations. We carried the visual identity and messaging across posters, lorry banners and social media assets. Each format formed part of the same campaign, with a consistent look and feel designed to make its message recognisable wherever people encountered it.
“It has been a pleasure to work with Carbon Creative, they have been incredibly responsive, engaged, and enthusiastic about the work and looking forward to getting this campaign out to the public”
Elen Dolder, Three Rivers District Council