Services employed
Brand
Airbus | Wall Safety Graphics | Brand
Airbus is the largest aeronautics and space company in Europe, providing products, services and solutions for the commercial aircraft, helicopter, defence and space sectors. Drawing on over half a century of aerospace engineering expertise, Airbus products are defined by innovation. Airbus are developing the next generation of aircraft to be lighter, safer and more fuel-efficient, and to fly using alternative fuel sources.
The Airbus factory in Broughton, located in Flintshire, North Wales, is a major manufacturing site for Airbus’s commercial aircraft wings. Historically a military aircraft shadow factory, it now serves as a global centre of excellence for wing production.
The brief and objectives
Airbus Broughton approached us with a clear challenge: to elevate safety messaging across the site in a way that would genuinely engage employees. Traditional workplace safety signage often fades into the background or feels overly formal, so the goal was to create something visually striking, approachable, and effective.
Our insight and strategy
The industrial environment at Airbus Broughton presents a variety of potential hazards, from electrical points and machinery to high-traffic walkways. With this in mind, we focused on delivering messaging that was both instantly recognisable and easy to digest. Simplicity became the driving principle. A clean, minimal illustration style allowed employees to understand each scene at a glance, even when walking past quickly, ensuring that the safety message never went unnoticed.
Our creative approach
A key innovation was how the illustrations interacted with the wall’s physical features. Instead of avoiding elements like electrical sockets, we incorporated them into the scenes, with characters pointing to or engaging with them to show safe behaviour. This playful integration brought the artwork to life and placed each safety message exactly where it mattered.
To accompany the visuals we developed friendly wording that highlighted specific dangers without overwhelming the viewer. The tone was intentionally clear and human, offering helpful reminders rather than authoritative commands. This commitment to being approachable shaped every piece of text, reinforcing the overall aim of creating a positive safety culture.
Results and impact
The completed Safety Wall quickly became a standout feature within the Airbus Broughton site. Its vibrant illustrations, clever environmental integration, and warm messaging captured employees’ attention. The result was a space where safety no longer blended into the background but instead became an engaging, everyday part of the working environment.