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Mind | Blue Light Programme

Mind is a leading mental health charity in England and Wales dedicated to providing advice and support to empower anyone experiencing a mental health problem.

The charity campaigns to improve services, raise awareness, and promote understanding of mental health issues. Mind’s core mission is to ensure that no one has to face a mental health problem alone.

Their key goals include providing easily accessible, reliable information and support, campaigning for better mental health services and policy change, challenging stigma and discrimination associated with mental illness and working with local partners to deliver services tailored to specific community needs.

Services employed

Brand Campaign Motion

You’re not alone

Emergency responders deal with a lot. Traumatic incidents, heavy workloads and irregular hours are all common experiences. Mind’s independent research showed that members of the emergency services are at even more risk of experiencing a mental health problem than the general population, but are also less likely to seek the support.

With funding from the Cabinet Office and the Department for Digital, Culture, Media and Sport, Mind set up a programme of specialist support – The Blue Light Programme. Vital to help encourage a positive change in mental health support, specifically for the emergency services staff and volunteers from the Police, Search and Rescue and Fire and Ambulance services across England.

Our approach

We worked collaboratively with Mind to develop a range of materials for the programme. We utilised their already existing photography which worked really well with both the branding and content. We worked closely to produce various leaflets aimed at Search and Rescue, Ambulance and Fire Rescue employees.

Each leaflet provided information about how to manage your mental wellbeing and included a relevant case study. Posters were also created and put up around the workplace, again using Mind’s pre-existing photography to really help get the message out and create awareness, whilst also keeping the creative on brand and consistent, making the Blue Light Programme easily recognisable.

We also designed bespoke illustrations to be placed on postcards with the strapline ‘People dial 999 for your help. Now there’s a number you can call’.

Deliverables also included brand guidelines, a project toolkit, contact cards to be given to members of the services, campaign animation to be featured across social media and digital platforms and bespoke brand illustrations for Mind to use throughout their campaign communications.

Materials have also been translated and designed in Welsh for Mind Cymru.

Previous project Keep Britain Tidy | Clean Sheffield Campaign
Next project Keep Britain Tidy | Gauging the Cost of Litter Campaign

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