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Salford 100 | Brand & Website

Salford 100 is a city-wide programme of cultural, civic and community events that will explore Salford’s past, celebrate its present, and look to the future. In 2026, Salford marks 100 years since being granted city status by Royal Charter — celebrating a century of transformation, resilience and community pride. From its industrial roots to its thriving cultural scene and reputation as a hub for media, creativity and innovation, Salford has continually evolved while retaining its distinctive character.

Services employed

Brand Campaign Motion Web

Brief & objectives

Carbon Creative was commissioned to create the branding for Salford 100, developing a bold, contemporary visual identity that honours the city’s heritage while embracing its future. The brief was to create an identity that felt unmistakably Salford, capturing its independent spirit, diversity and ambition while bringing communities together under a shared symbol of celebration. The result needed to be flexible enough to work across a wide range of applications, creating a consistent and recognisable presence throughout the year’s celebrations.

Our insight and strategy

At the heart of the project was a distinctive Salford 100 logo and versatile branding system, supported by a bespoke animation to bring the identity to life. Extending the branding into motion added another dimension to the creative, creating a dynamic way to celebrate the centenary and build recognition across digital channels and event environments.

Our creative approach

From website and social media assets to event branding and street banners, we created a cohesive suite of creative materials to support the centenary programme across digital and physical spaces. Each application was designed to work as part of the wider identity, helping connect the many events, organisations and communities involved in the celebrations. Whether appearing online, at local events or across the city’s streets, the branding provides a unified visual thread that makes Salford 100 instantly recognisable.

Results & impact

The outcome was a bold, unifying identity to celebrate Salford’s past, present and future. We created a recognisable brand identity which was adopted widely across Salford to promote the year of centenary programmes and events.

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