If a picture paints a thousand words imagine what twenty five frames a second can do! Every video and animation we create helps illustrate the story behind a brand, product or service through the magic of motion.
Motion makes up an array of services that deliver everything from corporate videos through to motion graphics and animated website elements.
Our Motion advertising services include:
Nothing captures attention quite like motion — and there’s never been a better time to use it to engage your audience.
Once limited to costly, high-end animation studios, motion graphics and video are now affordable and accessible for small to medium-sized businesses.
Today, motion content — from digital video to animation — is easier than ever to create and share. Platforms like YouTube, Facebook, Instagram, and X (formerly Twitter) all support video, making it a natural fit for reaching audiences online.
Modern web browsers also support native video playback, and together with shifting consumer habits, this convergence of technology and culture has ushered in a new era for digital video.
From initial concept through to production and promotion, our videos are crafted to deliver your message with clarity, impact, and creativity.
Digital video comes in many forms — animated typography, illustrated infographics, character animation, 3D visuals, and live-action footage. Whether it’s a specific style or a blend of illustration, motion graphics, and filmed content, we bring stories to life in ways that captivate and connect.
One of the strengths of motion is its flexibility. It can be art directed to suit a wide range of budgets — from simple, informative text animations to complex 3D and live-action productions.
Our services are designed to be accessible, scalable and effective for brands of all sizes.
One of the greatest strengths of video and animation is their adaptability. They can be styled in countless ways to reflect your brand and fit a wide range of budgets — from clean, minimalist animations built around typography to richly detailed 3D creations and live-action productions.
Our end-to-end service is designed to be accessible, flexible, and impactful — whether you’re a growing start-up or a well-established global brand.
From the very first spark of an idea through to full production and targeted promotion, every video we create is crafted to share your message with clarity, creativity, and lasting impact.
Here’s how we make it happen…
Like all our creative projects, it begins with a friendly kick-off meeting – a chance to really get under the skin of your organisation, brand and ambitions. We’ll talk about your products or services and, most importantly, the true objectives behind your motion video or animation.
From here, we shape a detailed brief that captures your vision and gives us the clarity to provide an accurate estimate of both time and costs.
We’ll carry out competitor analysis to ensure our approach offers the best solution for your audience. We’ll explore which channels can deliver your video or animation most cost-effectively, weighing up the balance between budget and expectations.
Our goal is simple: to create something truly unique that delivers a measurable impact.
Whether your video or animation includes dialogue or not, it still needs the backbone of a story. Sometimes this takes the form of a simple script — outlining each key scene or animation point in a single sentence. Other times, such as with narrated voiceovers or presentations, the script will be more detailed and involved.
Developing that initial script is a vital first step in the creative process, and it’s something we’ll work on closely with you to get just right.
Next, we create hand-drawn storyboards that map out the key scenes and the unfolding narrative timeline. These are quick, visual prototypes that we can refine and adjust until they perfectly capture the essence of the project.
At the same time, we’ll develop moodboards to showcase the proposed art direction — conveying the style, tone and overall feel we believe will bring your vision to life. Moodboards help brainstorm ideas for the possible creative routes and helps the client engage with overall direction of the project.
When a project needs filmed footage, we call on our expert camera crews — always joined by a Carbon art director — to capture every moment. We make sure we’ve got all the shots in the bag, plus a few bonus outtakes for good measure.
Some projects are best brought to life with a mix of live action and animation.
For animation, we focus first on crafting beautiful, bespoke graphic assets, then bring them to life on the timeline. If a voiceover is part of the story, we record it upfront so we can synchronise every movement perfectly to the audio. We’ll also recommend adding closed captions, ensuring your video is fully accessible and reaches every audience.
The unsung hero of any production is the magic that happens in the edit suite. Hours of raw footage are transformed into just a few captivating minutes, weaving together audio, dialogue, music, motion graphics and titles to create the finished story.
Editing is a collaborative, step-by-step process. We begin with a first draft that assembles the key scenes, then layer in post-production finesse — colour corrections, smooth transitions, rich audio layers, dynamic graphics and more. At each stage, we’ll share updated drafts so you can see your video taking shape.
Once the final cut is approved, we prepare it for launch — optimised for multiple platforms to ensure the best possible quality and performance wherever it’s viewed.
Whether it’s telling your story, shaping a campaign, or adding that spark of energy through animation and film — we’d love to hear what’s moving you. We could talk motion all day, so don’t hold back, reach out and discover how we can help your vision flow…
