Brand Strategy
Your blueprint for success…
Our brand strategy services include:
- Brand Consultations
- Brand Workshops
- Brand Strategy Documents
Hey there Mr. Blue, we’re so pleased to be with you…
Every great brand starts with a bright idea, a vision of the future, and a whole lot of blue sky thinking. At Carbon Creative, brand strategy is the heart and soul of what we do. It’s where we dig deep to discover the DNA of your brand — the core of its personality, purpose, and values.
We call it your “Brand DNA,” and it’s the foundation for everything we create — visuals, copy, campaigns, and more. It’s the narrative that drives your brand, giving meaning and direction to every creative decision.
Here’s how we break it down
- Vision, Mission, Values and Beliefs
- Positioning, Promise and Identity
- Story, Look and Behaviour
Every memorable brand has this DNA at its core, and we’re here to help you uncover yours.
Our brand strategy process is simple, interactive, fun, and yet a powerful intelligence gathering exercise, here’s an overview of how we do it:
1
Brand Kick-Off Consultation
We start by mapping out where your brand is today and where you want it to go.
2
Brand Workshop
Then, we get hands-on with a workshop (at your place, ours, or somewhere neutral), collaborating to refine your brand’s personality and positioning.
3
Brand Strategy Document
Finally, we compile everything into a strategy document — packed with insights, direction, and some eye-catching visuals to guide your brand forward.
This isn’t just blue-sky, far-out thinking, this is your roadmap to brand success.
From the research and workshops, we’ll help develop a creative brand strategy, identity and all the tools and assets you need to build your beautiful brand ready to face the world with confidence.
What’s not to love about a little Mr. Blue Sky thinking?
