Brand Visual Identity
When it comes to crafting a memorable brand, there are several key components that make up its identity. Let’s dive into the essentials!
Our brand visual identity services include:
- Brandmark and Logo Design
- Visual Identity
- Adcepts (Advertising Concepts)
- Brand Guidelines
Brandmark / Logo Design
Your logo is arguably the most critical element of your brand identity. It serves as the unique visual marker that sets your organisation apart from the competition. Beyond differentiation, a great logo embodies the values of what your organisation stands for, symbolising reputational trust.
Try to think of your logo as a precious gem stone, the jewel in your crowning brand. When crafted well and nurtured with careful identity elements and marketing efforts it becomes a brandmark, increasing in value and in some cases, priceless.
At Carbon we’re passionate about logo design, there is something special about developing a logo.
Visual Identity
Think of your visual identity as a toolkit filled with creative graphic assets designed to support and compliment the logo. That said, the holy grail of identity design is to create something that a viewer would immediately recognise as your brand without seeing the name or logo.
We develop your visual identity as a graphic design language for your brand, blending font selection, colour palettes, illustrations, inconography and photographic art direction. A key goal is to ensure a unqiue yet consistent look across all communication channels.
Whether it’s for branded items, websites, videos, printed materials or campaigns, a visual identity, combined with your logo and tone of voice creates a cohesive brand experience.
Modern, responsible visual identity design will also be inclusive, it’s important we consider accessibility to ensure viewers who may be visually impared can also enjoy our branded materials. Decisions on colour, fonts and graphic style should be influenced by this and baked in at the fundamental level to ensure the identity is not just attractive but accessible to all.
Adcepts (Advertising Concepts)
Your brand strategy, logo design, and visual identity are the DNA and building blocks of your brand. To test these elements, we create adcepts – advertising concepts that encapsulate all our insights and visuals into a straightforward full-page ad.
Adcepts are like concept cars – they’re used to experiment with design theories and ensure your visual identity is not only attractive but practical. They bring everything together in a single presentation visual. Often, these concepts evolve into the final pieces that launch a new brand.
Brand Guidelines
Establishing a set of brand guidelines is essential for maintaining consistency across your company’s visual identity and materials. We craft comprehensive brand guidelines documents that outline every aspect of your brand, from fonts and colour schemes to formatting and styling. These guidelines, also known as a “brand book,” serve as a reference for everyone in your business, especially those involved in marketing and design.
You might wonder: if we’ve designed a stunning new logo, do we really need brand guidelines? The answer is a resounding yes! While some may fear that guidelines will stifle creativity, they actually promote consumer recognition. Deviating from established guidelines can dilute the value and effort invested in your brand, leading to confusion. Of course, there’s room for evolution over time, especially with dynamic logos, but adhering to the standard elements in your brand book is key to visually reinforcing your brand vision.
